Thursday, October 6, 2016

Apple: Augmented Reality Will Be an Everyday Experience

An article in Macworld cites what Apple’s CEO Tim Cook stated recently during a panel at a conference in Utah. According to Cook, it will take some before the technology challenges associated with AR will be solved, but once that happens, AR experiences will be an integral part of our daily lives.

Cook also believes that VR is not going to become as big as AR. And here Cook might be on the right track since there are forecasts saying that by 2020, the size of the AR market will be three times larger than the size of the VR market.

Earlier, in an Apple earnings call in July, Cook said that Apple is high on AR for the long run, and that the company thinks there is great things for customers and a great commercial opportunity in AR.

1 comment:

  1. Apple has expressed strong interest in bringing augmented reality to life.

    Virtual Reality Canada

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