Salesforce Announces Platform Services that Bring AI into the Core of Its CRM Solutions

Salesforce announced a set of platform services in the form of an initiative called Einstein that bring Artificial Intelligence capabilities into the core of Salesforce’s CRM solutions. Einstein promises to remove the complexity of AI, enabling any company to deliver smarter, personalized and more predictive customer experiences.

Einstein is powered by machine learning, deep learning, predictive analytics, Natural Language Processing (NLP), and smart data discovery. Salesforce says that Einstein’s models are automatically customized for each customer and that they will learn, self-tune, and get smarter over time. Further, Einstein’s intelligence can be embedded in the context of business, automatically discovering relevant insights, predicting future behavior, recommending best actions and automating tasks.

Source: Introducing Salesforce Einstein–AI for Everyone, https://www.salesforce.com/blog/2016/09/introducing-salesforce-einstein.html